Archive for January 2008

There should always only be one primary objective to any project. Projects can have other requirements or minor objectives, but these should support the primary objective. If you find that your projects have multiple objectives, break them down into multiple projects, then make one larger project to manage these smaller ones.

For example, you have a project to build a web site, and your objectives are to build 100 pages of content, drive 500 unique visitors to the site per day and develop 1000 backlinks to the site. This should probably become three separate projects, with a parent project to manage all three of these concurrently.

In this instance, I am not telling you to justify your projects. Rather, I am going to lay out my business justification for this blog. I will endeavor to tell you why this blog is worth spending your valuable time reading, and how I hope it will help you in your business.

I’d like to give you a bit of background on me, so we can begin to get to know one another. I am an IT Infrastructure project manager contracted to a Fortune 100 company, and have been for several years now. I started my first online venture in 2005, selling items on eBay. I failed at that and several subsequent ventures until I realized that my business would run best if it was managed as a series of projects rather than as a more traditional business.

This is not a new concept. Many software development and other companies use this style of management because it fits with the type of work they perform. My experience has shown me that it is a good fit for internet marketing also.

As an entrepreneur starting out on the internet, I would suggest to you that you are really just an untrained project manager. I’d like to help you change that. I believe that if you cut through the jargon and some of the formality of project management practices, you will find that it makes good sense and helps you run your business more effectively.

My goal here is to show you tips, techniques, practices and even some case studies on managing your internet marketing projects. I very much appreciate feedback, so please let me know what’s on your mind in the comments section below.

I’ll talk to you again soon,

Chris

Hello everyone,

This is the first post I am publishing here at the Internet Marketing Project Manager blog, so I feel compelled to say hello. Also, I have decided not to have an “About Me” page here on this blog, mainly because this blog is not “About Me.” It is about you, and your business, and providing the tips, tricks, tools and other stuff that you need to make your business successful through project management.

So why do I advocate project management so thoroughly that I have dedicated an entire blog to the topic? Part of that answer you will find in the permanent page I have put up titled Why Project Management? The other reason is because I myself have worked as a corporate project manager, and I learned from this experience many things that I believe will benefit you and your business.

Stay tuned to this blog for information about how to create a project schedule, how to determine the scope of your project, when a product can be considered “good enough,” and many more tips related to your project management efforts. I am very open also to questions and suggestions, so please make use of the comments section to post your questions, suggestions, criticisms, praise, or any other related thought you might be having.

The best and most reliable way to stay informed about new blog posts is to subscribe to the RSS feed. In the near future, I will be adding a newsletter which will include information not found here on the blog, so keep your eyes out for that. Thanks for stopping by.

Chris