Case Study: The Project Objective

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Tuesday, February 26th, 2008 Subscribe To Our Feed

I stated in a previous tips post that every project should have one primary objective. That applies to this project as much as any. So, what is our project’s objective?

The primary objective for this new list building project is, as you might have guessed, to build up a subscriber list. In reviewing these sites, I determined that for most of them it is almost as though we are starting from a standing stop. So, to be fair in this case, I didn’t want to make the objective too difficult to achieve, nor did I want it to be too easy.

Since we are dealing with five sites, the objective is going to be to gain 10 sign-ups in one month’s time for each site. I think that in order to do that, I will need to improve each site, and drive the traffic up to at least 50 targeted visitors to the site each day. Right now only one of the sites is averaging even near 10 a day, the others are much lower. (That is, if there is such a thing as “much lower” than 10, but I guess everything is relative.)

OK, so the primary objective is to add 10 subscribers to each site’s list within one month, and that will be done by improving the site and increasing the traffic. Sounds easy enough, right? I guess we’ll see.

Cheers,

Chris

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