Business Justification

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Thursday, January 10th, 2008 Subscribe To Our Feed

In this instance, I am not telling you to justify your projects. Rather, I am going to lay out my business justification for this blog. I will endeavor to tell you why this blog is worth spending your valuable time reading, and how I hope it will help you in your business.

I’d like to give you a bit of background on me, so we can begin to get to know one another. I am an IT Infrastructure project manager contracted to a Fortune 100 company, and have been for several years now. I started my first online venture in 2005, selling items on eBay. I failed at that and several subsequent ventures until I realized that my business would run best if it was managed as a series of projects rather than as a more traditional business.

This is not a new concept. Many software development and other companies use this style of management because it fits with the type of work they perform. My experience has shown me that it is a good fit for internet marketing also.

As an entrepreneur starting out on the internet, I would suggest to you that you are really just an untrained project manager. I’d like to help you change that. I believe that if you cut through the jargon and some of the formality of project management practices, you will find that it makes good sense and helps you run your business more effectively.

My goal here is to show you tips, techniques, practices and even some case studies on managing your internet marketing projects. I very much appreciate feedback, so please let me know what’s on your mind in the comments section below.

I’ll talk to you again soon,

Chris

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